Welcome to the MarketMatch Blog

5 Reasons You Need to Rebrand

The branding bug is clearly buzzing! In the last few weeks, we’ve had a few [...]

How We Use Data Matters

Traveling home from a client visit earlier this week, I decided to make the two-hour [...]

Personas: Creating a Target Audience of One.

To take your marketing to the next level, consider creating buyer personas.  It may be [...]

Personas Should Drive Your Marketing. Not Your Brand.

Building personas to understand your current customers and the market that you serve is not [...]

Want Your Ad to Suck? Tinker with It.

CEOs come and go.      Branches open and close.           [...]

Use Psychology for More Memorable Marketing

The brain takes in the equivalent of 34 gigabytes of data every day. Among that [...]

Banking Lessons from Pigeons Playing Ping Pong

I’ve been accused of having “click bait” headlines. Most of you read this title and [...]

Selling Your Most Basic Product is Tough!

ME: I’m looking for a new checking account and want to see what you have [...]

Google Introduces Responsive Search Ads: What it Means For You

It’s happening! Ad automation is reaching a new level of autonomy. Google recently announced the [...]

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