Welcome to the MarketMatch Blog

Is Your Management Style More Like an American or Asian Parent?

In the classroom or in the office, we all want our kids and staff to [...]

Marketing Integration and Measurement

With all marketing, the key to success in today’s economy is integration and measurement. With [...]

Let’s Get Digital: Don’t Be Forgotten. Get Automation.

Let’s take a moment to remove ourselves from the shoes of being financial marketers. Just [...]

Let’s Get Digital: Stop Fin-splaining Digital Offers

As I was performing my daily ritual of surfing the latest news and scrolling through [...]

Let’s Get Digital: Email Isn’t Dead

As a financial marketer, if you had to pick one, what piece of customer or [...]

The Sea of Life

In the vast ocean of life, an insignificant ripple, over time and distance, can become [...]

A Branding Story: So I Bought a Pair of Skechers Running Shoes

As community financial institutions, sometimes we have a hard time effectively communicating the value and [...]

What’s wrong with this ad? How does it relate to your bank or credit union?

Can you spot what's wrong with this ad? A father is cleaning out his Subaru [...]

Your Brand: Is it About Connecting?

This past Memorial Day weekend, my family and I spent a lot of time on [...]

Load More Posts