Focus on Relentless Pursuit of Consumer Satisfaction

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We’re all familiar with Amazon. The company Amazon, whose owner is the [...]

Put Your Money Where Your Customer Is

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We learned from “You don’t compete with Wells Fargo’s customer experience, you [...]

Do Consumers Leave Banks Because of Fraud?

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If you had to take a guess at the top five reasons [...]

A Valuable Lesson From Shark Tank

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My wife and I have been on a kick of watching ABC’s [...]

You don’t compete with Wells Fargo’s customer experience, you compete against Amazon!

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Forrester research found that 78% of consumers [...]

Want to Head Over to the Bank for Coffee?

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Have you seen the new commercials from Capital One Bank? You know [...]

When a Brand Outlasts a Company

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG My first real brand project was in [...]

Will Your FI Be Here in 10 Years?

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“It will be harder and harder for smaller banks [and credit unions] [...]

E-Human: Mission Impossible?

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Good morning, Marketer. Your mission, should you [...]

Put Your Content to the Test: Scroll Tracking

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Do you ever wonder if people arriving on your home page or [...]

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