What’s on the Workbench :: June 21, 2024 :: Battling AI
When someone throws out the term “AI” in a conversation, what’s your [...]
What’s On The Workbench: February 16, 2024 – The Best Laid Plans
We’ve all heard the old saying from Robert Burns: “the best laid [...]
What’s On The Workbench: January 12, 2024 – Making Changes on the Fly
Everything always goes the way it should, all the time. That happens [...]
What’s On The Workbench: January 10, 2024 – Kicking Off the New Year
As we usher in a new year, we’re all gearing up to [...]
Transactional Vs. Emotional
My Experience I recently visited a local credit union in the Minneapolis [...]
MarketMatch Launches Game-Changing Service
MarketMatch Launches Game-Changing Service MarketAcuity© combines data analysis, visual creative and channel [...]
MarketMatch Celebrates 18 Years: What a Ride!
Life has a way of simplifying priorities for you sometimes. I feel [...]
Chatbots Can Help in a Crisis
So much has changed in the past four-to-five weeks that it’s hard [...]
The Moldy Whopper: A Perfectly Rotten Marketing Idea
Recently, you may have heard of the Moldy Whopper. To announce the [...]
Assessing Your Customer/Member Journey
We view the buyer's journey a bit differently than most marketers: as [...]