You Need a S.W.O.T Team
When the “stuff hits the fan,” law enforcement calls in the SWAT [...]
Keep Your Friends Close But Your Competition Closer.
“There are many things my father taught me here in this room. [...]
Don’t Cut My Budget! (Why Attribution Models are Important for ROI)
Recently, I was having a strategy meeting with a client as we [...]
How We Use Data Matters
Traveling home from a client visit earlier this week, I decided to [...]
Personas Should Drive Your Marketing. Not Your Brand.
Building personas to understand your current customers and the market that you [...]
Why Did They Choose YOUR Bank or Credit Union?
I just finished another round of branch experience shops. This time, in [...]
Avoid Those Pesky FEE Bites!
We recently completed a market survey for a client, and learned: What [...]
You and I Have Been Doing Satisfaction Surveys All Wrong
Dude, I’ve been doing customer satisfaction surveys all wrong for decades!!! Last [...]