Focus on Relentless Pursuit of Consumer Satisfaction

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We’re all familiar with Amazon. The company Amazon, whose owner is the [...]

Do Consumers Leave Banks Because of Fraud?

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If you had to take a guess at the top five reasons [...]

Work Your Ass Off to Grow Like a Rock Star

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG I spent last weekend at a four-day [...]

Your Onboarding is Terrible (And How to Fix It)

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Onboarding. The often forgotten about step-child of a program that necessitates the [...]

Is Email Marketing Really a Numbers Game?

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Remember the good ‘ol days of email marketing? When you’d send every [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Moving on From Millennials

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In the United States, the Millennial segment of the population spends approximately [...]

3 Easy Ways to Get More from Google Analytics

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My co-worker, Eric, wrote this week about “Why Do You Have A [...]

Tracking Conversions: It’s Marketing Success!

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With the holiday season upon us, my family and I spend a [...]

Three Ways to Improve Your Marketing Process

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A few years ago, I was reading an article in AdAge about [...]

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