Welcome to the MarketMatch Blog
Capitalize on Personalized Communication
If you follow marketing trends, then you know convenience and personalization are crucial elements of [...]
Assessing Your Customer/Member Journey
We view the buyer's journey a bit differently than most marketers: as a means to [...]
Adding Quality Metrics to Your Lending Process
For most banks and credit unions, the reporting of the lending process is very similar [...]
From “Joker” to Dead Batteries, Are You Missing the Real-Time Marketing Party?
Real-Time Marketing (RTM) could be one of the most low-cost, high-impact tools in your belt—but [...]
Aligning Your Checking and Member Needs/Life Stages
Checking... Every bank, credit union and now fintech offers it. Some checking accounts are vanilla, [...]
Five Designer Goals for 2020
Welcome to the New Decade You have entered a whole new decade, and it’s time [...]
Our favorite branding trends for 2020
The dawn of a new decade approaches and with it comes new design trends. Here [...]
60-Second Strategy #2
Strategy #2: Developing and Defining Ambassadors Your organization benefits from the collective effort of the [...]
60-Second Strategy #1
Strategy #1: Align Your Brand Your Brand. It's your DNA... But some people may only [...]