Our bench is deep with banking experience.

Not only have we only acquired employees with banking experience, most of our staff has earned the prestigious ABA Certified Financial Marketing Professional (CFMP) designation. In short, we are financial marketing powerhouse, staffed with best-in-class bank and credit union marketers.

Okay, time out. Now that the obligatory “suit and power tie” introduction is out of the way, take a minute and get to know us each on a more personal level.

Bruce Clapp
Bruce Clapp
President
—and while much of that power is fueled by Red Bull (we’re talking he has a fridge next to his desk), it’s also fueled by his 25+ years of marketing expertise in various executive bank marketing leadership positions. While very outspoken about his love of family and anything Ohio State Football, Mr. Clapp is more quiet about some of his hidden talents: He can whistle without making it look like he’s doing the whistling. A ventriloquist whistler? He’s inspired by making a difference, big or small, in the lives of others and loves watching Gold Rush on the Discovery Channel, though he admits MarketMatch and his employees are his own personal gold strike.

Favorite Music: Any classic rock, especially AC/DC.
Favorite Saying: If you think you CAN or you think you CANNOT … you’re right.

Aaron Gregerson
Aaron Gregerson
SVP, Chief Operating Officer
Aaron provides strategic vision, planning, content marketing and digital expertise for MarketMatch clients. “My best ideas come to me when I’ve got a pair of running shoes strapped to my feet,” Aaron says. Which is why he is always trying to include group runs as part of client strategy planning sessions. “Finding the connection between the 30,000-foot strategic view and how that solution ties in with the end consumers is one of my passions,” he adds. It’s probably why he also geeks out over airplanes and enjoys taking to the skies. As fanatical about marketing as he is about his 10 pairs of running shoes, Aaron always makes sure he finds solutions that are the right fit for his clients.

Favorite Music: Anything with a good beat!
Favorite Saying: The definition of insanity is doing the same thing over and over while expecting a different result.

Debbi Offenberger
Debbi Offenberger
VP, Client Management, Media Director

She loves the beach but not the sand and wishes that “someone would just put a hotel pool on the beach already.” Back in the day, she played soccer in college (Wilmington) where she earned her share of yellow cards (all undeserved of course). She’s mellowed a bit now and is more obsessed with scented candles than conference championships.

Favorite Music: Country
Favorite Saying: It is what it is.

Kari Wolf
Kari Wolf
Creative Director

As our director of creative services, Kari brings a diverse mix of experience to the table: well-developed skills in design leadership, creative marketing, and brand presence. She is recognized for executing innovative creative strategies, branding, and campaign development to drive brand awareness and engagement. Her love for design started with a dream of becoming an interior designer, and to this day she draws inspiration for her beloved DIY projects from HGTV and Pinterest. Kari usually begins her day with a workout and ends the day walking her dog Luna, a Shiba Inu. She also enjoys relaxing with a favorite show like “Mayor of Kingstown” or “House of the Dragon” and music videos. With a name like Wolf, it’s no surprise that she’s very pack oriented. Naturally we’re glad she’s now a part of our pack!

Favorite Music: Variety of genres, especially a catchy pop or upbeat country song.
Favorite Saying: Don’t wait until tomorrow; be extraordinary today!

Keith Woodruff
Keith Woodruff
Vice President, Creative Innovation

He has over 20 years of ad agency experience writing for B2B and B2C clients. He credits stand-up comedians such as George Carlin and classic comedy like Laurel & Hardy and Abbott & Costello for turning him on to the power of word play – which he uses every day on the job. “That whole, Who’s on First bit really blew my mind. For the better.” When it comes to life’s staples, he loves Mexican food, the more cilantro the better, craft beer (especially highly hopped IPAs), and reading and writing poetry. Someday, he would like to live by the ocean again, the Pacific, which he fell in love with as a boy.

Favorite Music: The Cure, The Smiths, Elvis Costello
Favorite Saying: It takes guts to be gentle and kind … The Smiths

Melanie Bell
Melanie Bell
Traffic Manager, Senior Graphic Designer

Melanie is a Traffic Manager and a senior graphic designer with more than 19 years of design and production experience. Throughout those years she has worked with clients in the legal, food, and amusement park industries. Her flair for creativity and unique approach to the marketing challenges of clients yields exciting yet thoughtful designs and creative solutions.

For fun she collects bird Christmas ornaments, does Pinterest crafts, and names all of her plants.

Favorite Music: Indie Rock, Creedence Clearwater Revival, Of Monsters and Men and Lord Huron
Favorite Saying: Be So Good They Can’t Ignore You … Steve Martin

Sam Applegarth
Sam Applegarth
Graphic Designer

Time to break out the shades. Sam knows how to take an idea and make it Shine (with a capital S). She loves bringing the ideas of others to life, and it shows in the results. Experienced in a variety of mediums, including print and digital, she brings a lot of cool design goodness to the table. When she’s not on the clock, Sam’s creative outlets include video games, painting monster miniatures for tabletop Role Playing Games, and playing board games or Dungeons and Dragons with her roommate. Some of her favorites video games include open world sandboxes and indie crafting games, such as Breath of the Wild, Skyrim, and Cozy Grove. She also has her own little dragon (or leopard gecko) named Ivory Soap.

Favorite Music: Indie
Favorite Saying: Never give up, never surrender! (Galaxy Quest)

Josh Marruffo
Josh Marruffo
Interactive Media Designer

When Josh isn’t designing for work, he’s designing for fun. In other words, HE LOVES DESIGN. In fact, there is some speculation that he designed his “stache” using Cinema 4D. A graduate of The Modern College of Design in Ohio, Josh’s passion is creative problem solving through digital design. For some, the world is one big canvas. That would be Josh. “I’m always looking for something new to inspire my next design. In my free time, I design posters, shirts and stickers—lots of Star Wars, Marvel and DC stuff—and sell it on Etsy,” says Josh. Oh, and here comes the obligatory pun: The force is with him, and we’re grateful he’s with us. His talent and passion plus up the MarketMatch team in a big way. At home, he hangs with a cheerful menagerie of animal companions: three dogs (Liam, Sofia and Felix); Diego the cat; and five ducks. Each named duck.

Jennifer Schlueter
Jennifer Schlueter
Director of Communications and Proofing

She’s been wrangling them into place as a writer and editor for over 20 years. When not clarifying communications, she’s most likely communing with nature, as she’s happiest being active and outdoors, preferably with her husband, sons, and yellow lab. Having completed an MA in Spanish Literature, there’s more time for reading for fun as well as volunteer work as a translator and interpreter. Most days you’ll find her at the Buros Center for Testing, at the University of Nebraska-Lincoln, where she’s an editor of several research volumes in English and Spanish.

Favorite Music: A little bit of everything.
Favorite Saying: If you can’t say anything nice, don’t say anything at all.

Jaci Fitzgerald
Jaci Fitzgerald
Digital Content Manager

Asked what she wanted to be when she grew up, Jaci said a teacher, and in a way she is: Our clients learn a lot from her digital marketing acumen and insights. She graduated with a marketing degree from Miami University in 2023‑in just three years‑and brings that same drive and ambition to succeed to her role as MarketMatch’s Digital Content Manager. She’ll be working closely with our clients and their digital content creation and strategy to increase their ROI. Jaci (pronounced Jackie) will also work alongside our COO, Aaron Gregerson, to assist with any client needs.

Jaci loves to travel, including  time travel (when it becomes available), a week in her favorite hot spot Puerta Vallarta, Mexico, or sometimes closer to home like the neighborhood McDonalds for a #1 meal with a Coke. When she’s not collecting digital data for clients, she collects cups, mostly tumblers and travel cups. “My two favorites are my 40-ounce  Stanley in the color driftwood and my Starbucks Summer 2020 color-changing cold cups!”

Favorite Music: Anything by SZA, Miley Cyrus, and Frank Ocean.
Favorite Saying: Whatever you are, be a good one … William Makepeace Thackery