Capitalize on Personalized Communication
If you follow marketing trends, then you know convenience and personalization are [...]
Here’s An Interesting New Sales Idea
SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG People need us most when they’re facing [...]
¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions
SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]
Keep Your Friends Close But Your Competition Closer.
“There are many things my father taught me here in this room. [...]
You Don’t Sell Personal Loans or Savings Accounts
I once wrote about, “Why You Shouldn’t Sell Checking Accounts.” Today, I’m [...]
A New Take on the Buyer’s Journey
Earlier this month, I was researching some running clothing items. I regularly [...]
How We Use Data Matters
Traveling home from a client visit earlier this week, I decided to [...]
Personas: Creating a Target Audience of One.
To take your marketing to the next level, consider creating buyer personas. [...]
Personas Should Drive Your Marketing. Not Your Brand.
Building personas to understand your current customers and the market that you [...]
Moving on From Millennials
In the United States, the Millennial segment of the population spends approximately [...]