Focus on Relentless Pursuit of Consumer Satisfaction

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We’re all familiar with Amazon. The company Amazon, whose owner is the [...]

Intentions and the Brand Foundation

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Creating a successful brand is no different than a psychologist helping an [...]

You don’t compete with Wells Fargo’s customer experience, you compete against Amazon!

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Forrester research found that 78% of consumers [...]

Why You Smile in Selfies: A Marketing Lesson

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Have you ever noticed that portraits from [...]

When a Brand Outlasts a Company

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG My first real brand project was in [...]

Apple is Releasing Their Own MasterCard. So What?

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Apple has created a new branded credit card, announced this week. The [...]

Branding on a Budget

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If you don’t define who you are, your customers will come up with their own definition.

You Need a S.W.O.T Team

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When the “stuff hits the fan,” law enforcement calls in the SWAT [...]

Can You Recognize Your Brand in the Dark?

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I had the privilege of working on a project for Coca-Cola Credit [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

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