Apple is Releasing Their Own MasterCard. So What?

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Apple has created a new branded credit card, announced this week. The [...]

Branding on a Budget

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If you don’t define who you are, your customers will come up with their own definition.

You Need a S.W.O.T Team

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When the “stuff hits the fan,” law enforcement calls in the SWAT [...]

Can You Recognize Your Brand in the Dark?

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I had the privilege of working on a project for Coca-Cola Credit [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

5 Reasons You Need to Rebrand

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The branding bug is clearly buzzing! In the last few weeks, we’ve [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

Use Psychology for More Memorable Marketing

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The brain takes in the equivalent of 34 gigabytes of data every [...]

Selling Your Most Basic Product is Tough!

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ME: I’m looking for a new checking account and want to see [...]

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