Focus on Relentless Pursuit of Consumer Satisfaction

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We’re all familiar with Amazon. The company Amazon, whose owner is the [...]

A Valuable Lesson From Shark Tank

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My wife and I have been on a kick of watching ABC’s [...]

You don’t compete with Wells Fargo’s customer experience, you compete against Amazon!

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Forrester research found that 78% of consumers [...]

Want to Head Over to the Bank for Coffee?

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Have you seen the new commercials from Capital One Bank? You know [...]

Why You Smile in Selfies: A Marketing Lesson

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Have you ever noticed that portraits from [...]

When a Brand Outlasts a Company

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG My first real brand project was in [...]

Which State Prefers Credit Union Loans Over Banks?

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What Google Trends Tells Us About Banks and Credit Unions. SUBSCRIBE TO [...]

Only 13% of Your Customers Care: A Cautionary Tale

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG We have a client that “survived” a [...]

¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]

Want to Make Your SWOT Actionable? C.A.R.E.

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You’ve done your homework and looked at your market and competition. You’ve [...]

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