Only 13% of Your Customers Care: A Cautionary Tale

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG We have a client that “survived” a [...]

¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]

The Polar Vortex, Government Shut Downs & Real-Time Marketing

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The strategy of Real-Time Marketing (RTM) has been around for quite a [...]

Focus on Your Failures

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 “It’s fine to celebrate success, but it is more important to heed [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Want Your Ad to Suck? Tinker with It.

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CEOs come and go.      Branches open and close.     [...]

Use Psychology for More Memorable Marketing

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The brain takes in the equivalent of 34 gigabytes of data every [...]

Website Planning

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The following is an excerpt from an upcoming white paper, "Website Planning [...]

5 Steps to Planning Great Video Marketing

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(The following is an excerpt from MarketMatch’s upcoming Video Marketing white paper.) [...]

Proven Strategy for Political or Marketing Campaigns … Tell a Story

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Mark McKinnon helped George W. Bush get elected ... twice and he [...]

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