As we usher in a new year, we’re all gearing up to make a powerful impact in a dynamic and ever-changing economic landscape. Despite what may be in store for us in 2024, there are certain moves that can set the tone for a successful year ahead. And whether we’re doing this from our office chairs or while standing behind the workbench gluing up a new table, these points will help us start the new year with a bang.

Harness the power of digital. Why make things more difficult when digital can make them easier (and more fun)? Bring your consumers to you through audience targeting, deep lead nurturing, and returning clientele.

Be agile. Swiftly adjusting marketing strategies to align with the changing economic conditions was the name of the game throughout 2023 and will likely continue into this year. While some FIs have seen their liquidity crunches abate themselves, many have not, and that will require constant agility. Remember to take the challenges of being agile in stride. This too will pass.

Build trust. As financial marketers, trust is a core tenet of our business. Without it, we lack the ability to attract new consumers and have them do business with us. Changing economic conditions will only increase the burden of trust building in the coming year. Finding new ways to engender that trust will help your brand in both the short and long term.

Leverage data. Data can provide valuable insights into customer behaviors and preferences, enabling more personalized and effective marketing strategies. Placing relevant messaging has been a cornerstone of success in the past few years and AI has only made it easier to target. Don’t be afraid to put your data to work in new and different ways to tap into your consumer base’s potential.