MidUSA Credit Union, a $230 million credit union located in Middletown, Ohio, serves the greater Dayton, Ohio, and surrounding markets with a community charter.
River Valley Credit Union, a $345 million credit union located in Miamisburg, Ohio, serves Dayton, Ohio, and surrounding communities. Recently, the credit union refreshed and modernized its brand.
Neither snow nor rain nor heat nor gloom of night
will keep us from creating knock-out rebrands for our clients. A perfect example is how MarketMatch rebranded Central Florida Postal Credit Union (CFPCU)
The mid-Michigan financial marketplace is highly competitive, and when Central Macomb Community Credit Union (CMCCU) realized its brand and positioning were no longer aligned with the scope of its member base, possibly posing an impediment to growth, it reached out to MarketMatch
Based on our reputation as a financial brand development leader, Cortland Banks engaged MarketMatch with a mild expectation that we would recommend a name change due to their having expanded well beyond the Cortland city limits into four counties. Melissa Maki,
AVP/Director of Marketing & Communications
Utilizing the exact same digital advertising budget from prior campaigns previously bought by an in-market digital media buyer, MarketMatch created a digital marketing strategy that ultimately lead to a positive ROI for the campaign.