Focus on Relentless Pursuit of Consumer Satisfaction
We’re all familiar with Amazon. The company Amazon, whose owner is the [...]
Put Your Money Where Your Customer Is
We learned from “You don’t compete with Wells Fargo’s customer experience, you [...]
Want to Head Over to the Bank for Coffee?
Have you seen the new commercials from Capital One Bank? You know [...]
Hiring on Empathy: Increasingly Harder to Do
SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG “Starting around 2000, more (college) students say [...]
¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions
SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]
Refer Madness: A Marketing Department of Thousands
According to researchers at Wharton and Goethe University: “Referred customers are more [...]
Are You Killing Your Customers?
Today, with great sorrow, I say goodbye to a dear friend. Despite [...]
Selling Your Most Basic Product is Tough!
ME: I’m looking for a new checking account and want to see [...]
You’d Better Recognize!
Banking is not a “show up and pick up your paycheck on [...]
Credit Unions and Community Banks Struggle to Stay Relevant
When I spoke in Michigan, last month, 35% of retail deposit market [...]