Focus on Relentless Pursuit of Consumer Satisfaction

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We’re all familiar with Amazon. The company Amazon, whose owner is the [...]

Put Your Money Where Your Customer Is

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We learned from “You don’t compete with Wells Fargo’s customer experience, you [...]

Want to Head Over to the Bank for Coffee?

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Have you seen the new commercials from Capital One Bank? You know [...]

Hiring on Empathy: Increasingly Harder to Do

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG “Starting around 2000, more (college) students say [...]

¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]

Refer Madness: A Marketing Department of Thousands

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According to researchers at Wharton and Goethe University: “Referred customers are more [...]

Are You Killing Your Customers?

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Today, with great sorrow, I say goodbye to a dear friend. Despite [...]

Selling Your Most Basic Product is Tough!

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ME: I’m looking for a new checking account and want to see [...]

You’d Better Recognize!

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Banking is not a “show up and pick up your paycheck on [...]

Credit Unions and Community Banks Struggle to Stay Relevant

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When I spoke in Michigan, last month, 35% of retail deposit market [...]

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