Which State Prefers Credit Union Loans Over Banks?

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What Google Trends Tells Us About Banks and Credit Unions. SUBSCRIBE TO [...]

Only 13% of Your Customers Care: A Cautionary Tale

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG We have a client that “survived” a [...]

¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]

Branding on a Budget

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If you don’t define who you are, your customers will come up with their own definition.

Want to Make Your SWOT Actionable? C.A.R.E.

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You’ve done your homework and looked at your market and competition. You’ve [...]

You Need a S.W.O.T Team

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When the “stuff hits the fan,” law enforcement calls in the SWAT [...]

Focus on Your Failures

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 “It’s fine to celebrate success, but it is more important to heed [...]

Keep Your Friends Close But Your Competition Closer.

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“There are many things my father taught me here in this room. [...]

Refer Madness: A Marketing Department of Thousands

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According to researchers at Wharton and Goethe University: “Referred customers are more [...]

The Power of Relevancy

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Last week, I was on a bit of a road show, presenting [...]

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