Capitalize on Personalized Communication
If you follow marketing trends, then you know convenience and personalization are [...]
Smart Speakers are Changing Media. Here’s the Skinny.
Whether you call out to Alexa, Siri, Google, or Cortana whenever you [...]
Direct Mail is Cool…But Have You Integrated it Digitally?
This week, my colleague, Eric Gagliano, wrote an article on reacquainting yourself [...]
Budget and Bidding Strategy: Spending Your Digital Budget Wisely
When covering the topic of digital advertising budgets, one of the most [...]
Don’t Cut My Budget! (Why Attribution Models are Important for ROI)
Recently, I was having a strategy meeting with a client as we [...]
A New Take on the Buyer’s Journey
Earlier this month, I was researching some running clothing items. I regularly [...]
Always Be Found: Geographic Intent-Driven Search Marketing
Intent-driven marketing: separating the tire kickers from consumers who actually have a [...]
Why Do You Have A Website?
It is time to stop calling your www a “website” and start calling [...]
Tracking Conversions: It’s Marketing Success!
With the holiday season upon us, my family and I spend a [...]