Life has a way of simplifying priorities for you sometimes.

I feel that very strongly lately of course, as all of us no doubt do. On April 15, MarketMatch celebrated 18 years in business. That said, while everyone’s focus is rightly on weighty matters like COVID-19 and all the uncertainty it has caused, I want to take a moment to sound a note of celebration and gratitude to the MarketMatch team, certainly a gift and priority in my life, and also say thank you to the clients whose trust and respect we have earned along the way.

On April 15, 2002, believing that I had a great idea, emboldened by supportive family, and cheered on by fellow bank marketers, I charted a course for what would be become MarketMatch. Eighteen years later we are stronger than ever and still having fun each and every day!

In the past 18 years, we have:

  • Served over 250 banks and credit unions with various projects.
  • Grown asset bases.
  • Rebuilt balance sheets.
  • Increased net margins.
  • Grown income.
  • Grown wallet share.
  • Rebranded nearly 30 different organizations.
  • Increased customer/member households.
  • Spoken at over 150 conferences.
  • Won numerous industry awards for our creative/campaign work.
  • Refined and expanded our digital services/marketing program.
  • Hosted over 100 webinar and eCollege sessions.
  • Lived up to our ROI Guarantee 100% of the time.

Yet, with all that behind us, it still feels like we are just getting started!

In closing, I would like to reiterate my thanks to the MarketMatch team, past and present, (truly the MarketMatch Family!), for their individual and collective efforts, without which the starting trio of MarketMatch (me, myself and I) would still be flying solo. Each day, I give thanks for the team we have. We have fun, laugh and cry together, and challenge one another to be better for our clients. All while creating success along the way.

We have also made it through a Great Recession, heavy M&A activity in the industry (taking out 50% of the institutions) and we, too, will make it out this current COVID-19 pandemic.

Onward to the next 18 years!