In 1936, Dale Carnegie wrote How to Win Friends and Influence People. Eighty years later, it still holds true, because basic human psychology doesn’t change.
I simply can’t say it better than Dale. So, here are some snippets to help you win friends and influence people in your life. And, hopefully encourage you to pick up the book.
Six Ways to Make People Like You
- Become genuinely interested in other people.
- Remember that a person’s name is, to that person, the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the other person’s interest.
- Make the other person feel important – and do it sincerely.
Use this quote the next time your board or CEO comments on a Millennial-targeted campaign with, “I don’t get it.”
“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: “Wouldn’t you like to have that?”
Why not use the same common sense when fishing for people?”
From the planning of marketing communications to smart discussions by your sales team, look through your customer’s eyes and focus everything on them.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”
“Talk to someone about themselves and they’ll listen for hours.”
“Why talk about what we want? That is childish. Absurd. Of course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want.”
If you find it fun and helpful, please share this blog with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing.
In addition to being a strategic consultant, MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your institution or next conference.
See our story here. (click)
Or email me directly (click)
Follow us on Twitter @MarketMatch