Don Draper doesn’t worry about click rates, page views or social mentions.
He simply worries about CONNECTING with an audience.
Don Draper doesn’t worry about click rates, page views or social mentions.
He simply worries about CONNECTING with an audience.
Seriously, with all of the marketing tools and measurements at our disposal, have we forgotten how to connect?
- Where do M&Ms melt … where don’t they?
- Complete these ingredients: Two all-beef patties, special sauce, lettuce, cheese…
- After you “plop, plop” Alka-Seltzer, what happens?
- Since Avis is #2, what do they do?
- Who’s the only one who can prevent forest fires?
- What sound do Rice Krispies make?
Most all of these campaigns have been retired for quite some time, but you remember them … more importantly, you remember their product.
Do you remember what shoes the french bull dog ran in to beat the greyhounds during the 2012 Super Bowl? Or what company David Beckham stripped down to his skivvies for during the same Super Bowl? Yah, me neither. It’s a shame, because the companies paid about $3.5 million for the honor of being forgotten less than a year ago.
When you look at the 
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