8 Steps to Evaluating Great Advertising

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I graduated from the University of Kentucky with a bachelor's degree in Advertising. [...]

6 Steps to Award Winning Marketing (#3 is crucial!)

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Before you enter your bank or credit union's work into any Marketing [...]

How to Win Friends and Influence People at Your Bank

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In 1936, Dale Carnegie wrote How to Win Friends and Influence People. [...]

The “Points” of Airline Rewards Programs and Your Branches

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Rewards programs DO work! You reward repeat customers and your sales increase. [...]

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