Refreshing the Cortland Banks Brand: Life Stage Marketing Brought to Life

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Sometimes what our customers want is not what they need. Sometimes, what [...]

Together, We’ll Go Far?

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Can Wells Fargo rebound from this much bad publicity? Better yet, will [...]

What can McKinley Morganfield teach you about branding?

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A lot. You probably know him by his stage name, Muddy Waters. Like [...]

Rebranding or Mid-Life Crisis

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Branding is a science and an art … but above all it [...]

MarketMatch Launches a Rising Star

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The mid-Michigan financial marketplace is highly competitive, and when Central Macomb Community [...]

MarketMatch Delivers: Central Florida Postal Credit Union becomes Priority Credit Union

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Neither snow nor rain nor heat nor gloom of night will keep [...]

25 Questions to Answer Before You Rebrand

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You don't need to change your name or logo to rebrand. We [...]

A Case For Brand Awareness

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Do we love to hate? Are we glutton for punishment? Or do [...]

Budw – er – America. King of Beers.

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This Brand's for You. Or is it? Brand equity. It’s something we [...]

Bikers, Bankers and Branding

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Harley-Davidson is moving from badass outlaw to badass dad. Here's why and [...]

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