Compelling message … Check
Logo … Check
Phone Number … Check
URL … Check
Disclosures … Check
Not all creative is created equal. Too often, marketers create a great ad and try to reproduce it, element-for-element, in every communication size in the campaign.
Take this billboard, for example. These guys have it goin’ on. There’s no phone number. There’s not even a web address.
As your potential next customer is driving down the road at 35 miles an hour, you’re LUCKY if you can get them to remember one thing … your name.
If you can give them a reason to care and get them to remember your name when they get home or to work … you win! In 2018, it’s easy for them to do the rest.
Do you think they are going to start dialing your number while they’re driving? Is your creative and offer REALLY that good?!? Do you think they are going to pull off to the side of the road to write all your contact information down? Or, maybe take a picture?