About three years ago, Dollar Shave Club hit the scene in an attempt to disrupt the way men thought about and purchased their shaving products. It’s working.
About three years ago, Dollar Shave Club hit the scene in an attempt to disrupt the way men thought about and purchased their shaving products. It’s working.
Before Dollar Shave Club became a part of my life, I had no idea how inconvenient it was buying razors and related hygiene products on a regular basis. All to ensure my face remained silky smooth.
Like most things we discover we “just can’t do without,” joining Dollar Shave Club has made my life easier, albeit on a small scale. But still…I cannot imagine not having razors delivered to my mailbox once per month now that I have it.
For those unfamiliar with DSC, here’s how the process works:
· Sign up for Dollar Shave Club. Pick which style of razor you want.
· Razor blades are delivered to your door once every month at a very reasonable price.
· You never have to worry about having a dull blade again.
· Your face feels happier.
Dollar Shave Club has grown to include a wider variety of male-oriented products to compliment their razor blade offerings. The best part about that? Now I don’t have to worry about buying shaving cream or aftershave!
Why?
Because they make it SO convenient to make sure I get everything I need in my monthly shipment.
Every month, one week before my razors ship to me, I receive an email from the fine folks at Dollar Shave Club. It’s a pretty simple email, with one question. Do I have everything I need from them this month? If I do, I simply do nothing. On the other hand, if I am in need something, they have handy links that AUTOMATICALLY AUTHENTICATE ME AND ADD IT TO MY SHIPMENT FOR THE MONTH.
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| Need more shaving cream? No problem! One click does it all. |
How awesome is that?!
Since I’m a member, I don’t need to enter in any more information for payment, shipping, etc. They simply take care of it.
How often do you check in with your customers or members to ask if they have everything they need? And when you do, how convenient and easy are you making it for them to do MORE business with you?
The concept delivering triggered emails to targeted consumers with purchase offerings is not new or novel. What impresses me the most about the way Dollar Shave Club markets is the systematic, predictable and intentional way they do it. There’s no waiting for the big promotion, or a sale, or because I left something in my cart that I didn’t buy.
No, the thing that makes it great is that I can always count on it when I need it.
Our customers and members should be able to count on regular communication, personalized suggestions and pairing that with a convenient way to make their financial lives easier. We already have their attention as customers of our organization. Let’s put it to good use!
How convenient would your bank or credit union have to make it in order to do more business with them on a whim? Leave a comment and let us know!
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