Marketers “@#&% Everything Up.” Don’t Focus on the Tool, Focus on the Job!
Did you hear that mini-explosion last week? That was my mind blowing [...]
Millennials, WTH?!?
I like to think that I’m not the kind to stereotype, but… [...]
Is Cross-Selling Dead?
“Wells Fargo Dumps Toxic Cross-Sell Metric” “Millennials Don’t Want to Be Sold [...]
“We’re Overthinking Millennials” and “Millennial is the M-Word”
You know conversations are GREAT when they stick with you for a [...]
You’re Marketing Your Auto Loans All Wrong
On a beautiful morning last fall, I dropped my daughter off at [...]
“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren
As a lifelong Marketer, I’m fascinated by sociology and the world events [...]
Dear Banks and Credit Unions, Don’t Insult Me!!!
So, I’m in North Carolina, walking into about 30-40 branches for a [...]
Looking Past Millennials to Gen Z – or iGen
The oldest members of iGen will be old enough to start drinking [...]
How did THIS become the face and voice of Millennials?!?!
How did a white, 74-year-old, Jewish man from Vermont become the face [...]