About Keith Woodruff

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So far Keith Woodruff has created 17 blog entries.

Creative Juices: Fast, Quiet Chainsaws

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I am filing these ads under “Wish I’d Thought of That.” When [...]

What can McKinley Morganfield teach you about branding?

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A lot. You probably know him by his stage name, Muddy Waters. Like [...]

Confessions of a Virtual Employee: Great Meeting … NOT

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Chapter Two: Great Meeting Everyone! Isn’t “great meeting” pretty much an oxymoron? [...]

Confessions of a Virtual Employee: My Office Mate Has Dog Breath

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Chapter Two: My office mate has dog breath. Chances are you know [...]

Confessions of a Virtual Employee

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Chapter One: The Breakroom aka Black Hole I am going to let [...]

Brainstorming Strategy: Parody

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Have you ever thought about using parody as a creative strategy? Here are a few examples to get you going. […]

The Value of a Dollar

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  Black Friday and Cyber Monday have come and gone, but holiday shopping is still in full swing. That said, with all this spending going on, I am thinking back a few years to when I got a friendly reminder about the true value of a dollar […]

Trust: 5 Steps to Better Brainstorming

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I want to say a little about chemistry. If you have followed any of my past posts, you know I think a lot about… […]

See N’ Say Creative Test

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Here’s a great little self-check test you can use to measure the strength of an ad, or any output that marries words and image. I call it the See N’ Say test and I got schooled on it at a very early age by my first official Creative Director from hell.  (He could have made his point without folding the ad sketch idea I had given into a paper airplane, throwing it across the room, and making a loud explosion noise when it hit the window blinds.) […]

Brainstorming Strategy: Opposites Attract

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There you are. Monday morning.  You have to campaign to create and the benefit/message you need to communicate is (fill in the blank). As you stare down at your blank white notepad, your mind just sort of goes blank. It’s like the well’s run dry. I feel your pain. Having spent the better part of my career in ad agencies, I know how difficult it can be to come up with fresh ideas day in and day out. That’s why I’ve learned to rely on certain brainstorming strategies to help kickstart my thinking. […]

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