About Keith Woodruff

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So far Keith Woodruff has created 18 blog entries.

The Polar Vortex, Government Shut Downs & Real-Time Marketing

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The strategy of Real-Time Marketing (RTM) has been around for quite a [...]

Creative Juices: Fast, Quiet Chainsaws

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I am filing these ads under “Wish I’d Thought of That.” When [...]

What can McKinley Morganfield teach you about branding?

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A lot. You probably know him by his stage name, Muddy Waters. Like [...]

Confessions of a Virtual Employee: Great Meeting … NOT

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Chapter Two: Great Meeting Everyone! Isn’t “great meeting” pretty much an oxymoron? [...]

Confessions of a Virtual Employee: My Office Mate Has Dog Breath

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Chapter Two: My office mate has dog breath. Chances are you know [...]

Confessions of a Virtual Employee

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Chapter One: The Breakroom aka Black Hole I am going to let [...]

Brainstorming Strategy: Parody

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Have you ever thought about using parody as a creative strategy? Here are a few examples to get you going. […]

The Value of a Dollar

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  Black Friday and Cyber Monday have come and gone, but holiday shopping is still in full swing. That said, with all this spending going on, I am thinking back a few years to when I got a friendly reminder about the true value of a dollar […]

Trust: 5 Steps to Better Brainstorming

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I want to say a little about chemistry. If you have followed any of my past posts, you know I think a lot about… […]

See N’ Say Creative Test

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Here’s a great little self-check test you can use to measure the strength of an ad, or any output that marries words and image. I call it the See N’ Say test and I got schooled on it at a very early age by my first official Creative Director from hell.  (He could have made his point without folding the ad sketch idea I had given into a paper airplane, throwing it across the room, and making a loud explosion noise when it hit the window blinds.) […]

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