Gen Y (Millennials) are forcing us to change the way we approach payment solutions. Here’s a breakdown of some key information.

Are you looking to more effectively target and reach your Gen Y (Millennial) audience? A cornerstone to your targeting and marketing plan may not be as far off as you imagine it to be.

Based on research completed by the Cornerstone Group and studies performed by the Center for Financial Services Innovation and Aite Group, I give you the Gen Y Payment Equation.

For Gen Y, the future of payments means credit. (Spoiler: the Debit Card boom has come to an end.) Overall, the majority of Gen Y-ers feel they have the knowledge and ability to manage their finances and control their spending while also being able to take advantage of the beneifts  that caredit cards provide.