By now, most people have noticed the change in the way Google looks to the world with their logo refresh. So why does one of the world’s most ubiquitous brands needs a logo refresh?

No, that’s not the start of a good joke.

I’m sure, by now, 98% of everyone has noticed that this week Google changed up the way they look to the outside world in the form of refreshing their logo.

It wasn’t a revolutionary change or a change that would cause you to pause and re-check which website you had just gone to. It was a subtle, simple, clean, more modernized evolution of their logo. The update was understated enough that you might miss it if you were moving too quickly, yet defined enough that you couldn’t help but stop and notice once it caught your eye.

Personally, I’m a fan. I love the new, clean look of Google.

I could go on for quite awhile talking about the elements of the Google logo that I like and what it means to me when I interact with the brand. But that’s not the point of this blog.

The point is to call out that even a company with a ubiquitous name and brand recognition the world over needs to evolve and modernize their look every once in awhile. As long as it’s done right.

I mean, who could forget the fiasco that caused GAP to retreat to their original logo?

Or perhaps you remember the JCPenny rebrand that put the CEO and the brand in hot water for some time?

And then there are the logo updates that take the track of being subtle and understated…yet still manage to draw heavy consumer fire:

Your logo is one of the most visible components of your brand. Changing, updating and modernizing a logo, while it can be fun, can also be a perilous move if it is not done carefully.

There are sure to be detractors of the new look of Google. Love the new logo or hate it, the fact of the matter is that Google stuck to the tenants of their brand while modernizing and evolving. They didn’t jump off a cliff with an entirely new look or introduce components to their logo that would throw us all off.

Ready to take a look at your logo and how it can evolve? Drop us a line and we’ll be sure to help you out!


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