You have something people want and ever since the first recorded US bank robbery in 1831, people have been devising ways to take it.
Why rob banks? “Because that’s where the money is.”
If you were to rob your own branches, how would you go about it?
If you were to steal your own customers, how would you do it?
You have something people want and ever since the first recorded US bank robbery in 1831, people have been devising ways to take it.
Why rob banks? “Because that’s where the money is.”
No one knows your branches better than you. You know what everyone is best at, where they fall short and all of the dirty little secrets.
If you were to rob your own branches, how would you go about it?
- Is there a certain time of day?
- Is there a location that the cameras don’t pick up so well?
- Is there a particular teller you would target?
- Would you just stay home and do it electronically?
Once you’ve gone all John Dillinger and detailed your diabolical plan … seek psychiatric counseling … then set out to thwart yourself.
- Make your weak times of day your strongest
- Add cameras for better coverage
- Retrain or reassign weak tellers
- Firm up your online security
Just for fun, here a list of the 10 Most Notorious Bank Robbers of all time.
Marketers, YOU have something that people want too!
Every bank and credit union in town wants your customers and only you can devise the best way to steal them away.
If you were to steal your own customers, how would you go about it?
- Would you promise faster service?
- Would you provide a better overall experience?
- Would it be all flash and style?
- Would it be better pricing?
- Or would you steal them from home and provide better electronic access?
Once you’ve detailed your diabolical plan, set out to thwart yourself.
Wouldn’t this be a wonderfully fun exercise in your next management meeting?
CEOs, imagine your team’s faces when you ask, “If you were to steal from us, how would you do it?”
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