I just read a really interesting article in Bank Innovation.
Of the top 50 websites in the nation, the largest bank sites experienced great growth while other top sites like Netflix, Walmart, Target and yes … even PornHub.com all saw less traffic.
I just read a really interesting article in Bank Innovation.
Of the top 50 websites in the nation, the largest bank sites experienced great growth while other top sites like Netflix, Walmart, Target and yes … even PornHub.com all saw less traffic.
It’s not surprising that some of the largest banks in America are atop the leader board for largest websites – Chase.com (#26 on the top 50 list with 15.45% unique visitor growth year over year), WellsFargo.com (#34 with 10.19% growth), BankOfAmerica.com (#35 with 8.23% growth).
Clearly, as financial institutions are offering more and more transaction-focused offerings online, consumers are embracing and utilizing tools like online banking, online loan applications, mobile apps and remote capture. So, not only are these products a must, they can prove to be a valuable tool if your technology provider can also offer more targeted marketing messages within the system.
Think about your typical web visitor. If they already do business with you, they either: A) have online banking bookmarked; or B) go to the home page and click straight to the online banking link. They don’t see any of your flashy web banners or catchy marketing messages – they just want to see their balances. The real impact on your website is to target them within your online banking application.
Another interesting trend is, while more consumers are clicking onto their bank sites, fewer are clicking on the top shopping sites. Every shopping site in the Top 50 list was impacted: Amazon saw only a 0.70% increase while eBay (-2.28%), Craigslist (-8.59%), Walmart (-6.71%) and Target (-18.38%) all experienced a decline in visitors.
Does this mean that we’re doing less online shopping? Are we making the move back to wanting to see real people?
Those “real people” still play a huge role in your branch too. While consumers want to quickly and easily check the chore off their to-do list (transactions), they still want real people to answer questions and help them with major financial changes (mortgage, investments, advise, etc.).
I love the social trending that these type of lists can start to show. Other interesting notes from the list:
- MySpace (#23) is making a comeback with 288.42% year-over-year growth (But still 126.5 million visitors behind #3 Facebook)
- Twitter (#20) is up 24.9%
- The ol’ social media standbys aren’t dead yet with Facebook showing 2.23% growth and YouTube (#4) with a 2.46% increase
For the full Bank Innovation article by Philip Ryan, click here
