Think of your favorite superhero. Why do you like him/her? Is it the fancy uniform, super cool abilities, or their willingness to always help people no matter what – even in danger and mortal peril?
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| The Avengers |
Think of your favorite superhero. Why do you like him/her? Is it the fancy uniform, super cool abilities, or their willingness to always help people no matter what – even in danger and mortal peril?
The thing that makes these superheroes stand out to so many is that they have this immense amount of power, yet they apply it for good deeds and not evil. Moreover, they use their great responsibility of powers and talent to thwart evil at every turn.
You, my marketing friends, also can apply superhero mentality to your marketing efforts by applying your powers to good instead of evil. Plainly stated, focus on the positives about your financial institution and how awesome you are at taking care of your customers’ or members’ financial needs. Use those positive stories from when you helped someone start a business, buy a home, or help send their kids to college.
Focusing on the evil, like throwing the nearby competitor under the bus for example, isn’t how true superheroes roll. They don’t have to say “I’m better than because of X, Y, and Z” because it would make them no better than the villains.
Stop competing with those other nearby community-oriented financial institutions! We are all playing for the same team – just like our favorites who came together to fight a bigger evil in The Avengers. Warring with one another over market share isn’t the stuff of superheroes because there is so much more opportunity in the big scheme of things.
In your marketing efforts and in the process of delivering that awesome experience to your members and customers, define what you are best at and what makes you different. Then, in true superhero fashion, keep using your powers as an organization to keep helping people reach their financial dreams.
Superheroes always take the high road, and that’s what makes them great. You and your organization have great power and great talent to use for good. So remember to be like that favorite superhero and focus on what you have to offer your customers and members.
Amanda We bring these philosophies to credit unions and community banks all over the country to help them with their strategic planning, marketing, and branding initiatives. Contact me to learn more about how MarketMatch can help your financial institution define its “why” and achieve sustainable growth in the future. Don’t forget to ask about our ROI Guarantee – the only guarantee of its kind in the entire financial industry!
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