Are Online Only Banks Your True Competition?

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You can’t be the nation’s best bank and credit union marketer without [...]

You’re Marketing Your Auto Loans All Wrong

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On a beautiful morning last fall, I dropped my daughter off at [...]

“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren

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As a lifelong Marketer, I’m fascinated by sociology and the world events [...]

Will Someone please give me a small business loan?!?

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Why do banks make it so hard to do business with them?!?! [...]

Trash Your Paper Brochures

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Along with a few co-workers, I’ve spent the better part of this [...]

Checking Site Visits Up 525% and 214.45% ROI

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It Pays to Measure! A client launched Kasasa Checking on September 1, [...]

What is the ROI of Your Brand

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Your brand is the personality, heart and soul of your institution. It [...]

Like Stevie Wonder Says, “Seeing is Believing.”

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Like the swallows to Capistrano or Ohioans to Florida, each spring Advantage [...]

Looking Past Millennials to Gen Z – or iGen

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The oldest members of iGen will be old enough to start drinking [...]

Would You Trust Your Brand to an Influencer?

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Influencer marketing has become one of the hottest trends in groundswell advertising [...]

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