In early 2017 Mill City Credit Union needed strong member growth. MarketMatch was up to the challenge. We were tasked with designing a point of differentiation and creating a call to action to bring new members to the credit union. Our approach was to expand on the simple principle that people come first. When you put people before profits, word gets around. This theory and a full-blown referral campaign, which included print, digital, and social media, helped gain the membership increase that the credit union needed. This campaign resulted in a Cuna Diamond Award as a bonus.