With this MarCom Gold Winning campaign, we centered the message and benefits around a simple, no hidden cost loan product, that included a deferred payment for 90 days. The ANECA Stripped-Down Summer Loan allowed members to borrow money at a great rate, without the worry of making a payment over the summer months. This helped members concentrate on the fun and freedom of taking a vacation or buying a new car without the stress of another payment. We wanted to incorporate an attention grabbing solution that spoke to the freedom of the product and a youthful, active, summer lifestyle – thus, the “Stripped-Down” concept was born. The look of the campaign pieces, are meant to be simple, playful and “uninhibited” like the loan. This campaign included print materials, as well as digital, environmental and branded beach balls as in branch giveaways.