In 2009 Peoples Bank, located in Marietta, Ohio, underwent a complete company transformation. They decided to do a full re-brand to update their image and marketing architecture to represent their new commitment to community and success – a 12-month project consisting of a complete bank-wide brand/logo redesign. The main logo mark was created as something that would be universally recognized. It is also meant to represent harmony and working together. Each color signifies a unit of the core offerings – bank, insurance, investments.