When River Valley Credit Union began reconstructing their existing branch offices with new, state-of-the-art locations, they knew they wanted to put their best foot forward when it came to their brand. As construction of the first branch office began, MarketMatch worked with River Valley to reimagine their brand without changing their name or the essence of their logo and brand mark. The result of the project was a fresh approach to River Valley’s branding and new, inspired uses of their logo elements. The modern approach to their brand and marketing elements are showcased throughout all their digital channels and will be used in the new branches in years to come.