What Color is Your Life? That’s the question posed in Atlantic Financial’s recent member acquisition campaign. Targeted toward younger demographics, the credit union wanted MarketMatch to create a breakthrough campaign that featured young people pondering their future while positioning Atlantic Financial as the partner who understands them and can help them on their financial journey. We carefully selected imagery that had a more candid feel, instead of the usual staged stock. Also, central to this execution is the use of pantone color chips, each keyed to an aspirational step or goal. Rooting the campaign in the language and visuals of self-expression and creativity (the pantone chips), the campaign resonated with the intended audience and brought fresh eyes to the credit union’s brand.