Debt is a pain point for many. When Atlantic Financial wanted to a promote its personal loans and no payments for 60 days as a smart debt-consolidation solution, MarketMatch took a creative approach that we hoped would put a smile on members’ faces. Emojis are a part, literally, of everyday communications between people. Using the ubiquitous smile emojis as the visual centerpiece, we developed a full digital campaign to create a positive feeling about reducing debt by consolidating with an Atlantic Financial personal loan.