Welcome to Without Limits, MarketMatch’s new quarterly newsletter
With the new year here and spring on its way, that can only mean one thing: It’s time for growth metaphors. That said, flowers aren’t the only thing growing these days. The MarketMatch client family is, too. Welcome to three new clients: Freedom Federal Credit Union, Ohio Valley Community Federal Credit Union, and Stewart’s Federal Credit Union.
Introducing Psympl® 
Introducing Psympl® Introducing Psympl® Introducing Psympl® Introducing Psympl® Introducing Psympl® ………………………….Introducing Psympl® Introducing Psympl® Introducing Psympl® Introducing Psympl® Introducing Psympl® Introducing Psympl® ………………………….
Can you read minds with Psympl PSYCHOGRAPHIC AI SEGMENTATION?
Wouldn’t marketing and message targeting be so much easier if you could read minds? That sounds a little science fictiony though, right? Well, in a sense you could say that is exactly what you can do with Psympl. We define the motivation mindset of your customers/members, going well beyond the simple demographic profile or what they are doing with you to answer the WHY.
In our first edition of Without Limits, we introduced Psympl, a truly game-changing marketing tool that MarketMatch is using to power great leaps in targeted communications for our clients. It uses psychographic AI segmentation models, powered by Psympl, to create hyperpersonalized messaging that engages who people really are, not what they look like on paper according to traditional demographics.
Psympl boasts a number of great benefits like Motivation Intelligence so you can understand the motivation behind the people you want to reach and WHY they make decisions and take certain actions.
Also, it features the Psymplifier, a closed generative AI content engine that crafts customized content for each of the five psychographic segments that are built into its platform so you can speak WITH your customer/member about a specific topic and not AT them about something more general.
Psympl’s Intelligence Console brings to life your marketplace and allows you to heat map your prospects and target specific psychographic profiles. Using Psympl, MarketMatch helps you access Experian-enriched data about your customers and your best prospects, all within the Intelligence Console. PLUS, you have access to the treasure trove of research that drives the segmentation, enabling a deeper understanding of the motivations and patterns of your customers/members and prospects!
The Psympl Extension brings the power of the Psymplifier and Intelligence Console directly into your browser, for “Psympl” and quick access.
The best part? MarketMatch can help you drive the increased engagement, persona strategy, and prospect outreach execution. Now you have the tools, the expertise and the skilled driver to make it happen!
Don’t just get the HOW and WHAT your customers are doing. Understand and leverage the WHY to increase engagement, efficiency, and outcomes.
Ready to read minds?
Why White Papers
Everybody has heard of white papers. But do you know the origins of the concept? The answer comes from across the pond (as they say). In the 1920s, the British government started using colored covers to categorize documents: white for public access/policy, blue for extensive records, and green for consultation. As the term was adopted by others, it became commonplace in business, technology, and marketing corners to refer to any authoritative, informative document as a white paper.
LET’S GET BRANDING
Speaking of white papers, check out our branding white paper.
A MarketMatch sweet spot, we have completed more community bank and credit union brand and rebrand projects than we can count. From deep-dive research to final branding recommendations and executions, our branding campaigns deliver big results.
CREATIVE SPOTLIGHT
While memories of the 2025 holiday season fade, some things linger longer than others, like this campaign creative we did for our client Unity One. Besides ugly sweater competitions, few things say “the holidays are here” like people dressing up their pooches in antlers. Who’s a good boy?!
The Verbal Logo
At MarketMatch, we do a lot of branding and rebranding work for banks and credit unions. Often, tagline creation is part of that package. As far as good taglines go, Nike’s Just Do It gets a lot of accolades. As someone who creates taglines, I like it too, partly because it’s illustrative. It’s a great example of how a tagline should work as part of an overall branding effort, of how it’s like the cherry on the sundae, the just-right accent that pulls together the other elements of your branding materials and makes them resonate even more deeply. Also, Just Do It is purposefully open-ended. It, what? By itself, it might seem a little naked or non-specific. But taglines don’t exist by themselves. They exist as a part of your larger marketing and creative efforts, and you can count on those materials to create a platform and context for them. So you don’t have to ask your tagline to say it all or be entirely literal in its delivery. And yet, it’s pretty common to find taglines that struggle under the weight of trying to say it all.
Here’s an example of a tagline that tries to say too much: Unique, comprehensive and creative strategies serving your legal and business interests … blah blah blah. On a similar note, I was writing for a B2B client (industrial focused) a while back and was asked to create a tagline for one of their divisions. The client said they wanted a line like this, and I quote … “the most innovative and complete line of hydraulic hose solutions for today’s competitive world.” Good luck fitting that on a business card. This throws in everything but the proverbial kitchen sink. It tries to say everything and ends up saying nothing.
If you spend some time looking at taglines, you’re sure to find plenty that are overburdened by a “must-say-it-all” mentality. The result is, of course, that when you try to say everything, you end up saying nothing. At MarketMatch, we like to think of the tagline as a verbal logo. Done well, the best logos shine with a certain economy of design that conveys everything they need to without sinking under the weight of trying to say too much. Taglines should shine with a certain economy, too: of message. When doing branding or rebranding work for clients, we do the research necessary to get down to the gooey center of what’s so sweet about your bank or credit union, the unique difference, and make that substance the heart of your tagline.
– Keith Woodruff, VP Creative Innovation
TEAM SPOTLIGHT
Outstanding Performance Award
At this year’s winter strategy/planning meeting, Jaci Fitzgerald was awarded MarketMatch’s Outstanding Performance Award. We accomplished a lot, including taking time to award Jaci Fitzgerald with MarketMatch’s Outstanding Performance Award. The award is bestowed on a nominated team member twice a year. Team members praised Jaci’s successful completion of ABA schooling (good luck on the certification exam!), her efforts integrating AI capabilities into our social media strategy to create engaging reels she’s producing for numerous clients, and her can-do attitude as a true team player.
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Wild Side Edition
Meet Lizzy. Not only is she Digital Content Manager Jaci Fitzgerald’s workplace proximity associate (Parks and Rec!) she is a CorgiPoo, which is a really fun word to say. Five-year-old Lizzy loves to chase rabbits and squirrels, destroy toys, and snuggle!
BEHIND THE DESIGN:
Kerning
Like the term “widow,” which we discussed in our last newsletter, “kerning” is also a typography term. At its most basic, kerning refers to the spacing between letters in any given text layout, and that is especially important because certain letter combinations create awkward spacing. Kerning has a big impact on readability but also the visual rhythm of the text. This is one of many behind-the-design, details our designers watch for when creating the cool work we create for clients!
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