It’s your chance to win $10K credit toward your community bank or credit union’s next branding, digital  or digital automation project from MarketMatch.

Tell us in 500 words or less how you believe a strategic brand , digital or digital automation plan can impact your bank or credit union’s bottom line.

We will select the program with the best 12-month ROI potential in either:



Grand Prize

credit towards MarketMatch consulting and execution of the winning project.



on MarketMatch consulting and execution of entered project for all other entries.

Your applications and write up for Mad Money are due no later than 5:00 p.m., Eastern Time on Tuesday, October 31, 2017.


  • Contest entries will include a written submission
  • Judging will be weighted as follows: 30% on the objective; 20% on targeting/segmentation and 50% on anticipated impact
  • All entries will be scored by three (3) separate judges. The entry with the highest combined score will be declared the winner.
  • In the event of a tie, the President of MarketMatch will make the final decision.
  • Winners will be notified, via email, no later than Friday, December 1, 2017

Winners Will Receive

  • A $10,000 credit for the winner will be applied toward MarketMatch services to help achieve their goals.
  • A preliminary financial Impact Analysis will be completed to determine a baseline for results
  • Quarterly progress check-ins with MarketMatch will be required.
  • The project and its impact and results will be distributed in industry press releases.


All Items are scored on a 1-10 scale, 10 being highest. Total score will be between 1-100


  1. Objective is well defined
  2. Objective is Measurable
  3. Objective’s potential impact


  1. Institution’s understanding of their target audience.
  2. How well is the Persona defined?


  1. Projects “Big Picture” ties into the institution’s stated objective
  2. Project’s potential impact on customers/members
  3. Project’s potential impact on community
  4. Project’s potential ROI Impact
  5. Project is critical to the future of the institution.