Tell us in 500 words or less how you believe a strategic brand , digital or digital automation plan can impact your bank or credit union’s bottom line.
We will select the program with the best 12-month ROI potential in either:
credit towards MarketMatch consulting and execution of the winning project.
on MarketMatch consulting and execution of entered project for all other entries.
Your applications and write up for Mad Money are due no later than 5:00 p.m., Eastern Time on Tuesday, October 31, 2017.
Winners Will Receive
All Items are scored on a 1-10 scale, 10 being highest. Total score will be between 1-100
- Objective is well defined
- Objective is Measurable
- Objective’s potential impact
- Institution’s understanding of their target audience.
- How well is the Persona defined?
- Projects “Big Picture” ties into the institution’s stated objective
- Project’s potential impact on customers/members
- Project’s potential impact on community
- Project’s potential ROI Impact
- Project is critical to the future of the institution.