It’s your chance to win $10K credit toward your community bank or credit union’s next branding, digital  or digital automation project from MarketMatch.

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Tell us in 500 words or less how you believe a strategic brand , digital or digital automation plan can impact your bank or credit union’s bottom line.

We will select the program with the best 12-month ROI potential in either:

PRIZES:

$10,000

Grand Prize

credit towards MarketMatch consulting and execution of the winning project.

$2,500

Credit

on MarketMatch consulting and execution of entered project for all other entries.

Your applications and write up for Mad Money are due no later than 5:00 p.m., Eastern Time on Tuesday, October 31, 2017.

Judging

  • Contest entries will include a written submission
  • Judging will be weighted as follows: 30% on the objective; 20% on targeting/segmentation and 50% on anticipated impact
  • All entries will be scored by three (3) separate judges. The entry with the highest combined score will be declared the winner.
  • In the event of a tie, the President of MarketMatch will make the final decision.
  • Winners will be notified, via email, no later than Friday, December 1, 2017

Winners Will Receive

  • A $10,000 credit for the winner will be applied toward MarketMatch services to help achieve their goals.
  • A preliminary financial Impact Analysis will be completed to determine a baseline for results
  • Quarterly progress check-ins with MarketMatch will be required.
  • The project and its impact and results will be distributed in industry press releases.

Scorecard

All Items are scored on a 1-10 scale, 10 being highest. Total score will be between 1-100

OBJECTIVE:

  1. Objective is well defined
  2. Objective is Measurable
  3. Objective’s potential impact

TARGET:

  1. Institution’s understanding of their target audience.
  2. How well is the Persona defined?

IMPACT:

  1. Projects “Big Picture” ties into the institution’s stated objective
  2. Project’s potential impact on customers/members
  3. Project’s potential impact on community
  4. Project’s potential ROI Impact
  5. Project is critical to the future of the institution.

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