TURN THE
WHY INTO ROI

TURN THE WHY INTO ROI

With Hyperpersonalized Content Through Advanced Psychographic Segmentation

Introducing Psympl®    Introducing Psympl®    Introducing Psympl®   Introducing Psympl®   Introducing Psympl®    Introducing Psympl®   ………………………….Introducing Psympl®    Introducing Psympl®    Introducing Psympl®   Introducing Psympl®   Introducing Psympl®    Introducing Psympl®   ………………………….

Introducing Psympl®

We decode consumer financial motivators — the WHY of what motivates them — to create marketing content that is hyperpersonalized to generate improved customer/member engagement strategies and outreach. These efforts speak to WHY customers/members make the financial decisions they make. Click on the Motivation Decoder link to the right to see how it works.

We decode consumer financial motivators — the WHY of what motivates them — to create marketing content that is hyperpersonalized to generate improved customer/member engagement strategies and outreach. These efforts speak to WHY customers/members make the financial decisions they make. Click on the Motivation Decoder link below to see how it works.

Shape and fine-tune your content and communication strategies with the Psymplifier,™ which integrates cutting-edge psychographic AI™ for precision-targeted outreach.

Get more refined segments and better message targeting based on data-driven Motivation Intelligence.TM

Psympl® turns your customer data into powerful consumer financial behavior insights that drive superior engagement and enhanced service offerings. With our psychographic AI™ tools, you gain unparalleled access to consumer motivations so you can create a refined approach to financial services that is 100 times more predictive than simple demographics, such as age and income.

Activate the Motivation Decoder

Increasing Consumer Activation: Brand Building Framework

Increasing Consumer Activation:
Brand Building Framework

BANK DATA

WHO

Who is the
consumer client?

Who is the consumer client?

  • Demographics
  • Socioeconomics
  • Employment
  • Income
  • Assets

BANK DATA

WHAT

What are their
behaviors?

What are their behaviors?

  • Actions
  • Service Utilization
  • Investment Product
  • Income
  • Asset Distribution

WHY

Psychographic Segmentation

Why are consumers doing what they do?

  • Attitudes and Beliefs
  • Values
  • Communication Preferences
  • Motivations

HOW

How do we influence
their actions?

How do we influence their actions?

  • Communication
  • Content
  • Channels
  • Increased ROI

Personalization

  • Move beyond basic demographic segmentation messaging to hyperpersonalization.
  • Utilize motivation Intelligence to understand WHY your customers act (or don’t act!)
  • Five proprietary psychographic segments are based on advanced data analytics.
  • Get messaging crafted one-to-one that leverages decision-making triggers and motivational intent.

Targeting

  • Crafted 360-degree messaging is highly relevant to target audience.
  • Heat-map markets and branch locations allow for personalized targeting.
  • Access a nationwide database of the entire U.S. population, ages 18 and up, with proprietary psychographic segment code.

Efficiency

  • Append the psychographic segment codes into your MCIF/CRM.
  • Craft messaging options for all channels with the built-in AI Psymplifier.
  • Narrow your messaging focus to one-to-one.

Relevancy

  • Personally relevant messages increase engagement.
  • Messaging is based on motivational intent and decision-making triggers.
  • Individual message delivery is based on psychographic preferences.

The Psympl Psychographic AI Platform

Motivation
DecoderTM

Classify customers based on detailed financial attitudes and behaviors.

Consumer
ConsoleTM

Identify, heat map, and target specific Psympl persona’s that match your goals.

AI-Driven
PsymplifierTM

Multichannel AI automated content creation: Messages resonate on hyperpersonal level.

Psympl’s
App Extension

In-app Chrome extension to put the power of psychographic insight where you need it – everyday.

Built on Foundation of Psychographic Segmentation Data
We can identify and append the psychographic segment of EVERY current customer into your CRM or MCIF. PLUS, we can identify the segment for the entire population of prospects in each market you serve.
Now that’s turning insights into action!