Lawrenceburg National Bank (LNB)
LNB is a $225 million community bank, located near Lexington, Kentucky. It is well established in its core market of Lawrenceburg, KY; emerging in Harrodsburg, KY; and new to Danville, KY. It competes in markets with National City, Chase and Fifth Third as well as several community-sized institutions. One key local community bank competitor was recently purchased by an out of state bank.
When partnering with MarketMatch, LNB had identified customer growth as an essential focus, however, through further analysis, we discovered that attrition was a larger issue