MarketMatch Quarterly Newsletter
Welcome to Without Limits, MarketMatch’s new quarterly newsletter.
We love connecting and are excited to be rolling out our inaugural issue. Briefly, we considered calling it Hey Dude as a nod to MarketMatch’s origins. Founder and President Bruce Clapp used to make new business calls wearing HEYDUDE shoes. Twenty-three years later, that “serious but not too serious” attitude informs who we are as a group: experts who work hard, play hard, have fun, and produce results. From company and team news (guess who ran a marathon?) to marketing matters and showcasing our creative, we want to keep Without Limits fun and informative. Think of it as more of a favorite band t-shirt vibe, less suit and tie.
2025 ABA Conference Recap
IF THIS IS ALL YOU SEE, YOU DON’T SEE ME
People are more complex than traditional demographics show them to be. Make sure your marketing reflects that!
Recently, at this year’s ABA conference, we showcased how MarketMatch is using psychographic AI segmentation models, powered by Psympl, to create hyperpersonalized messaging that engages who people really are, not what they look like on paper.
It was great to talk with all the folks who stopped by our booth! If you weren’t at the conference, and want to learn more, let’s talk!
Get Ready for 2026
Strategic Planning:
Our White Paper Spotlight
Okay, everybody has white papers, right? But we’re not everybody. We are financial marketers. That’s our superpower. We’ve led bank and credit union marketing departments so, we humbly submit, we understand strategic planning for financial institutions more than the others. It’s all we do.
Our white papers reflect that insider point of view. Strategy and planning can be the most crucial step in the success of your institution. As one of our many specialties, we can help guide you in the direction of an actionable and measurable goal while ensuring a successful planning session. Get a jump on 2026. Check out our Strategic Planning white paper!
YOU WOULDN’T HIRE A BAKER TO GROOM YOUR DOODLE
Why hire anyone but MarketMatch for your marketing?
As financial marketers who have led bank and credit union marketing departments, we see marketing through your eyes. Financial marketing is in our DNA; it’s not a subject we crash course with each new client. How much is your current agency’s learning curve costing you? Remember: NOT ALL EXPERTISE IS EQUAL.
CREATIVE BRIEFS
Refrigerators aren’t just a great place to hang your kids’ drawings. They can also be a great place to visually pay off a home equity line of credit (HELOC) headline! We love to showcase the work we do for our clients. Here is a recent HELOC campaign we did for our client Transcend Credit Union. To see more of our work, visit our portfolio here.
60 Second Strategies: Lights, Camera, Clapp
What’s on your video binge list? Besides reruns of “Ted Lasso” and “The Bear,” that is. Check out our full library of 60 Second Strategies from our very own Bruce Clapp. In these weekly videos, Bruce Clapp, president of MarketMatch, shares marketing insights and strategies inspired by everything from sports to current events and daily living.
TEAM SPOTLIGHT
Aaron Gregerson Runs the Chicago Marathon
After an epic 18-week training program, Executive Vice President, Chief Operating Officer Aaron Gregerson was in the windy city recently to run the Chicago Marathon. Including training and the marathon, he will have run 720 miles in all! That is a lot of endorphins. Congratulations, Aaron!
MarketMatch
Wild Side Edition
At MarketMatch, we love our animal office mates, even those a little outside the office. While the customary dog and cat are a staple of our extended furry family, there are also the occasional outliers, in this case Interactive Media Designer Josh Marruffo’s pet ducks (left to right): BB, Cleo and Benny.
ROI GUARANTEE
Most guarantees get an eyeroll. Ours gets results.
Unlike other agencies, MarketMatch offers an exclusive written ROI guarantee to our clients. When you engage MarketMatch for retainer-based support, we use your institution’s data to create a FINANCIAL IMPACT ANALYSIS — an opportunity map — and then craft an ROI estimate and guarantee that we will generate NEW incremental income that meets or exceeds at least 100% of your retainer cost in our services or we write a check for the difference.
The bottom line is: GUARANTEED RESULTS.
CREATIVE BRIEFS:
What is a Widow?
Like any profession, design has its share of curious terminology. For example, in typography, a widow is the last word or a very short line of a paragraph that is separated from the rest of the paragraph and appears by itself at the top of a new page or column.
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