Beer, Banking and Millennials
In 2014, craft beer accounted for 11% of sales volume and grew by [...]
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60% of Banks are NOT Ready for Millennials.
I just saw the 2015 Growth Strategy Survey from Bank Director.
Only 40% of respondents felt that their bank has the appropriate products, services and methods of delivery to meet the needs and demands of Millennials.
So, have Millennials found a new way to bank?
Love and Money – and Millennials
They used to think, "Money don't get everything it's true. What it don't get, I can't use." But now they think, "I don't care too much for money, money can't buy me love."
Sure Millennials want to save money, but lower prices alone aren’t the answer. Millennials need advice!
They didn’t learn finance in school, that class got cut with Art and PE. They could have learned about money at home, if mom and dad weren’t running them to 85 after-school activities.
They need you!
How Millennials Bank – Survey Results
We recently talked to about 1,000 people about their banking habits and [...]
Attract Millennials With Your Branches … Yep, I Said Branches!
If you need Millennials, feel you have a bland brand, believe that [...]
Field Work with 20,000 Millennials
The similarities and differences of Boomers in 1969 and Millennials in 2015. [...]
Millennials Will Fly on Their Own … But Not Yet.
If the Baby Boomers shaped the culture, politics and economics of yesterday, [...]
Millennials’ Perception of Banking
Recently, Viacom Media Network conducted a 3-year survey of 10,000 Millennials about [...]
The Moldy Whopper: A Perfectly Rotten Marketing Idea
Recently, you may have heard of the Moldy Whopper. To announce the [...]
Knowledge Center
We’re Dropping Knowledge Bombs. We love to share our [...]