Becoming Top of Phone: Primary Financial Institution Status is Changing

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The checking account. The holy grail of the consumer financial relationship. The [...]

Are You In The 81%?

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It’s that time of year again. Daylight hours are noticeably waning. There’s [...]

5 Tips to Improve Your Online Applications

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More and more, banks and credit unions are driving people to online [...]

What’s a Good Digital Marketing Budget?

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Surprisingly (or maybe not surprisingly), this is a question that we at [...]

Solving the Attention Deficit Problem

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At the MarketMatch holiday party last December, we made a stop at [...]

Emotion: The Key to Engagement and Sales

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Growing up in the 70s and 80s, “Going viral,” had a completely [...]

Don’t Send Email

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I signed up for a daily email newsletter the other day from [...]

Not All Deregulation is Good

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Net neutrality. Okay, stay with me! I promise this won’t be boring! [...]

5 Ways to Get Attention in 8 Seconds

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Did you know that a human’s attention span is now less than [...]

The Self-Checkout Paradox

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Have you ever tried to scan eight-foot-long piece of lumber at a [...]

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