What Will Banking Look Like in 2020?

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A lot has changed in the past three years, hasn’t it? Just [...]

A Branding Story: So I Bought a Pair of Skechers Running Shoes

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As community financial institutions, sometimes we have a hard time effectively communicating [...]

Solving the Attention Deficit Problem

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At the MarketMatch holiday party last December, we made a stop at [...]

Emotion: The Key to Engagement and Sales

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Growing up in the 70s and 80s, “Going viral,” had a completely [...]

Why Have Marketing in Operational Meetings?

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We’re dealing with “big boy” issues of ACH or fee accrual … [...]

Mergers and Communication

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If you are merging with another institution, here are a few things [...]

Answer Questions with Questions

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Imagine walking onto a used car lot and telling the man in [...]

Time to Burst Your Own Bubble

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We all live in our own bubbles, and our view of the world [...]

Looking Past Millennials to Gen Z – or iGen

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The oldest members of iGen will be old enough to start drinking [...]

The Creative Process and Who to Include: A Disney Example

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The word and concept of “Creativity” holds a certain mystique. It’s like [...]

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