Focus on Your Failures

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 “It’s fine to celebrate success, but it is more important to heed [...]

Keep Your Friends Close But Your Competition Closer.

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“There are many things my father taught me here in this room. [...]

Refer Madness: A Marketing Department of Thousands

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According to researchers at Wharton and Goethe University: “Referred customers are more [...]

The Power of Relevancy

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Last week, I was on a bit of a road show, presenting [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Website Planning

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The following is an excerpt from an upcoming white paper, "Website Planning [...]

When Results Don’t Tell The Whole Story

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The following is an excerpt from “CYA with ROI,” one of two [...]

5 Steps to Planning Great Video Marketing

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(The following is an excerpt from MarketMatch’s upcoming Video Marketing white paper.) [...]

Stop Media Planning. Start Delivering to an Audience.

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It may come as no surprise, but we are living in a [...]

Where Does Your Brand Stand on Gay Rights and Gun Control?

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In 2013, when the Supreme Court heard arguments concerning the legalization of [...]

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