Content Marketing, Millennials and INXS

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You’ve seen the stats …. Today, they say that your best prospect [...]

The Customer’s Last Word (Testing Your Marketing)

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Who has the last word in your marketing? Your CEO? Board? Marketing [...]

3 Insights into the Lifetime Value of A Customer

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Digital age marketing plans require measuring the customer’s propensity for acting on [...]

Are You “Great”?

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SoFi, a self described “modern finance company,” aired a catchy ad in [...]

From Good to Supercalifragilisticexpialidocious

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Sometimes unforgettable experiences can come from tragic circumstances. I recently took my parent's 15-year-old [...]

It’s All About Perspective

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You know life is a funny thing… you have energy when you [...]

Make it Personal

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I recently had a “customer service” experience that really hit it out [...]

A Huntington Bank Experience. What Would YOU Do?!?

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And their tagline is "Welcome." Oh the irony! My 12-year-old son tried [...]

The “Points” of Airline Rewards Programs and Your Branches

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Rewards programs DO work! You reward repeat customers and your sales increase. [...]

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