“We need to talk”

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“Thanks for coming in, please close the door behind you.” Your pulse [...]

Don’t Let This Be Your Customer’s Experience!

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I’m wrapping up one of the larger cosmetic home improvement projects since [...]

“It matters to this one.”

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As a community banker or credit union, I know that you'll understand [...]

Does Your Staff Understand the True Meaning of “Emergency?”

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Like so many other CUs, mine made the switch to EMV cards [...]

Content Marketing, Millennials and INXS

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You’ve seen the stats …. Today, they say that your best prospect [...]

The Customer’s Last Word (Testing Your Marketing)

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Who has the last word in your marketing? Your CEO? Board? Marketing [...]

3 Insights into the Lifetime Value of A Customer

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Digital age marketing plans require measuring the customer’s propensity for acting on [...]

Are You “Great”?

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SoFi, a self described “modern finance company,” aired a catchy ad in [...]

From Good to Supercalifragilisticexpialidocious

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Sometimes unforgettable experiences can come from tragic circumstances. I recently took my parent's 15-year-old [...]

It’s All About Perspective

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You know life is a funny thing… you have energy when you [...]

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