Bikers, Bankers and Branding

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Harley-Davidson is moving from badass outlaw to badass dad. Here's why and [...]

Content Marketing, Millennials and INXS

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You’ve seen the stats …. Today, they say that your best prospect [...]

The Customer’s Last Word (Testing Your Marketing)

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Who has the last word in your marketing? Your CEO? Board? Marketing [...]

Beer, Banking and Millennials

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In 2014, craft beer accounted for 11% of sales volume and grew by [...]

Target People When Their World is Upside-Down

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On March 23, 2003, the whole world turned upside-down. Before that fateful day, I [...]

Are You “Great”?

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SoFi, a self described “modern finance company,” aired a catchy ad in [...]

What’s Your Gen Z Staffing Plan?

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We spend a lot of time talking about Millennials on this blog. [...]

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