Target People When Their World is Upside-Down

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On March 23, 2003, the whole world turned upside-down. Before that fateful day, I [...]

Are You “Great”?

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SoFi, a self described “modern finance company,” aired a catchy ad in [...]

What’s Your Gen Z Staffing Plan?

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We spend a lot of time talking about Millennials on this blog. [...]

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