You Don’t Sell Personal Loans or Savings Accounts

By |

I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

A New Take on the Buyer’s Journey

By |

Earlier this month, I was researching some running clothing items. I regularly [...]

How We Use Data Matters

By |

Traveling home from a client visit earlier this week, I decided to [...]

Personas: Creating a Target Audience of One.

By |

To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

By |

Building personas to understand your current customers and the market that you [...]

Moving on From Millennials

By |

In the United States, the Millennial segment of the population spends approximately [...]

Where Does Your Brand Stand on Gay Rights and Gun Control?

By |

In 2013, when the Supreme Court heard arguments concerning the legalization of [...]

Acquisition So Good, You’ll Need a Bouncer!

By |

Unless you’re approaching 100% loan-to-deposit ratio and checking account penetration, if you [...]

3 Easy Ways to Get More from Google Analytics

By |

My co-worker, Eric, wrote this week about “Why Do You Have A [...]

No Matter Your Size, A Small Digital Investment Can Generate Huge Results

By |

This $4,000 digital investment yielded $253,269 in new money in one day. [...]

Load More Posts