How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Moving on From Millennials

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In the United States, the Millennial segment of the population spends approximately [...]

Where Does Your Brand Stand on Gay Rights and Gun Control?

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In 2013, when the Supreme Court heard arguments concerning the legalization of [...]

Acquisition So Good, You’ll Need a Bouncer!

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Unless you’re approaching 100% loan-to-deposit ratio and checking account penetration, if you [...]

3 Easy Ways to Get More from Google Analytics

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My co-worker, Eric, wrote this week about “Why Do You Have A [...]

No Matter Your Size, A Small Digital Investment Can Generate Huge Results

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This $4,000 digital investment yielded $253,269 in new money in one day. [...]

Marketers “@#&% Everything Up.” Don’t Focus on the Tool, Focus on the Job!

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Did you hear that mini-explosion last week? That was my mind blowing [...]

Marketing Minute – Considering User Experience

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