Here’s An Interesting New Sales Idea

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG People need us most when they’re facing [...]

¿Hablas Español? 9 Steps to Hispanic Marketing for Financial Institutions

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SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG At 52 million people strong, Hispanic or [...]

Keep Your Friends Close But Your Competition Closer.

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“There are many things my father taught me here in this room. [...]

You Don’t Sell Personal Loans or Savings Accounts

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I once wrote about, “Why You Shouldn’t Sell Checking Accounts.”  Today, I’m [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Personas: Creating a Target Audience of One.

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To take your marketing to the next level, consider creating buyer personas.  [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Moving on From Millennials

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In the United States, the Millennial segment of the population spends approximately [...]

Where Does Your Brand Stand on Gay Rights and Gun Control?

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In 2013, when the Supreme Court heard arguments concerning the legalization of [...]

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