Marketers “@#&% Everything Up.” Don’t Focus on the Tool, Focus on the Job!

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Did you hear that mini-explosion last week? That was my mind blowing [...]

Marketing Minute – Considering User Experience

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Millennials, WTH?!?

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I like to think that I’m not the kind to stereotype, but… [...]

Is Cross-Selling Dead?

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“Wells Fargo Dumps Toxic Cross-Sell Metric” “Millennials Don’t Want to Be Sold [...]

“We’re Overthinking Millennials” and “Millennial is the M-Word”

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You know conversations are GREAT when they stick with you for a [...]

You’re Marketing Your Auto Loans All Wrong

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On a beautiful morning last fall, I dropped my daughter off at [...]

“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren

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As a lifelong Marketer, I’m fascinated by sociology and the world events [...]

Dear Banks and Credit Unions, Don’t Insult Me!!!

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So, I’m in North Carolina, walking into about 30-40 branches for a [...]

Looking Past Millennials to Gen Z – or iGen

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The oldest members of iGen will be old enough to start drinking [...]

How did THIS become the face and voice of Millennials?!?!

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How did a white, 74-year-old, Jewish man from Vermont become the face [...]

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