Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

How We Use Data Matters

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Traveling home from a client visit earlier this week, I decided to [...]

Personas Should Drive Your Marketing. Not Your Brand.

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Building personas to understand your current customers and the market that you [...]

Why Did They Choose YOUR Bank or Credit Union?

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I just finished another round of branch experience shops. This time, in [...]

Avoid Those Pesky FEE Bites!

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We recently completed a market survey for a client, and learned: What [...]

You and I Have Been Doing Satisfaction Surveys All Wrong

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Dude, I’ve been doing customer satisfaction surveys all wrong for decades!!! Last [...]

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