Budget and Bidding Strategy: Spending Your Digital Budget Wisely

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When covering the topic of digital advertising budgets, one of the most [...]

Don’t Cut My Budget! (Why Attribution Models are Important for ROI)

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Recently, I was having a strategy meeting with a client as we [...]

A New Take on the Buyer’s Journey

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Earlier this month, I was researching some running clothing items. I regularly [...]

Always Be Found: Geographic Intent-Driven Search Marketing

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Intent-driven marketing: separating the tire kickers from consumers who actually have a [...]

Why Do You Have A Website?

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It is time to stop calling your www a “website” and start calling [...]

Tracking Conversions: It’s Marketing Success!

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With the holiday season upon us, my family and I spend a [...]

Marketing Minute – I Wonder…Communication and Expectation

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Don’t Abandon Your Abandoned Applications.

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Online account opening is faster, fits your market’s schedule better and is [...]

Marketers “@#&% Everything Up.” Don’t Focus on the Tool, Focus on the Job!

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Did you hear that mini-explosion last week? That was my mind blowing [...]

Let’s Get Digital: Don’t Be Forgotten. Get Automation.

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Let’s take a moment to remove ourselves from the shoes of being [...]

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