6 Levels of Influence and How to Use Them

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There are Six Levels of Influence, and you need to treat each [...]

5 Ways to Get Attention in 8 Seconds

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Did you know that a human’s attention span is now less than [...]

“Hippies” to Mom and Dad; Tie-Dye to Ralph Lauren

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As a lifelong Marketer, I’m fascinated by sociology and the world events [...]

Will Someone please give me a small business loan?!?

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Why do banks make it so hard to do business with them?!?! [...]

2017 Super Bowl Ad Roundup: Where Were Financials This Year?

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This week is one of my favorites of the year. In the [...]

Tell an $8 Million Story!

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If you were paying $166,667 per second for an ad, what would [...]

Checking Site Visits Up 525% and 214.45% ROI

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It Pays to Measure! A client launched Kasasa Checking on September 1, [...]

Car Repairs and Banking: Making a Chore a Great Experience

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I’m just about to jump on the treadmill for a run on [...]

Like Stevie Wonder Says, “Seeing is Believing.”

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Like the swallows to Capistrano or Ohioans to Florida, each spring Advantage [...]

Time to Burst Your Own Bubble

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We all live in our own bubbles, and our view of the world [...]

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