Tell an $8 Million Story!

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If you were paying $166,667 per second for an ad, what would [...]

Checking Site Visits Up 525% and 214.45% ROI

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It Pays to Measure! A client launched Kasasa Checking on September 1, [...]

Car Repairs and Banking: Making a Chore a Great Experience

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I’m just about to jump on the treadmill for a run on [...]

Like Stevie Wonder Says, “Seeing is Believing.”

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Like the swallows to Capistrano or Ohioans to Florida, each spring Advantage [...]

Time to Burst Your Own Bubble

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We all live in our own bubbles, and our view of the world [...]

Creative Juices: Fast, Quiet Chainsaws

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I am filing these ads under “Wish I’d Thought of That.” When [...]

How did THIS become the face and voice of Millennials?!?!

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How did a white, 74-year-old, Jewish man from Vermont become the face [...]

The Creative Process and Who to Include: A Disney Example

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The word and concept of “Creativity” holds a certain mystique. It’s like [...]

Refreshing the Cortland Banks Brand: Life Stage Marketing Brought to Life

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Sometimes what our customers want is not what they need. Sometimes, what [...]

Meditation and Marketing (or Buddhism and Banking)

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There is a common misconception that the goal of meditation is to [...]

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